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“ I’m a graphic designer an just discovered your website yesterday. I loved the podcasts you have on your site, I think they are fantastic.”

Maria Koutlis,
Graphic Designer

“I just wanted to say that having found your podcast a few days ago,
I’m already a big fan and appreciate the topics you cover._”

Rob Greca
Designer

“Michael provided me with accurate feedback which allowed me to better position my design company. I now know how to efficiently target my customers to get the returns I need. My results show that he speaks from experience.”
Seb Petrescu, Graphic Designer

“I thought I would drop you a line to congratulate you on your excellent podcast about introducing copy into the design offering.”

“Very helpful, even being involved in the creative industry for more than 16 years you always need to be reminded of the fundamental principals.”

Giovanni Pio,
Creative Director
GASK – A Design Company

Resources

Audio Program - SL

How To Use Sales Letters To Bring In More Design Business

How to generate leads for your design business using low-cost salesletters.

Imagine if you had a small army of salespeople knocking on doors for you, identifying prospects, generating leads and enquiries, and making presentations.

A salesforce like that would be too expensive for most graphic design professionals. Unless, that is, it’s a “paper” salesforce.

Of course, I’m talking about sales letters.

Just one well-written, and well-targeted, letter can potentially generate all the business you can handle — in just a few weeks!

And, the best part is, once you have your sales letter program up and running, you can put the whole thing on automatic pilot. That way, your “paper army of salespeople” will be out there, making calls on new potential clients, while you focus your time and energies on profitable design projects.

Sound like a plan? I hope so.

In this audio-class program, I’ll explain all the basics to creating and targeting your own high-performance sales letter. It’s easier than you think.

Learn How It’s Done

It’s puzzling how few graphic designers use sales letters to attract clients and build their business. I suspect some have had a bad experience with this type of marketing… or haven’t had the time to create a letter and get it out the door… or just don’t know how to produce one that generates a good response.

Don’t let these things hold you back from generating leads right now.

During the audio-class, I’ll take you step-by-step through a proven process for creating a highly-successful letter and targeting it to a list of ideal prospects.

Here are just some of the things you’ll learn:

• What a sales letter can accomplish for your business. And what it cannot accomplish.

• The biggest mistake graphic designers make in their sales letter programs, and how to avoid it. (You’ll never guess what that mistake is.)

• Who should write your sales letter? You? A professional copywriter? A little of both?

• What response rate — realistically — can you expect from a sales letter. (The answer will surprise you.)

• Simple tweaks to the copy and design that can dramatically increase the response rate.

• How to determine who you should be sending your sales letters to.

• How to quickly compile a mailing list of hundreds a potential clients. (I’ll explain one simple technique that costs you nothing and takes just two hours. And, no, it doesn’t involve Google.)

• A proven 7-step writing formula for producing a successful sales letter almost every time. (It’s simple to follow.)

• The one type of offer in a sales letter that almost always works.

• Should you follow-up on your sales letters? If so, how and when?

• How to put your sales letter program on automatic pilot, so you can focus on design projects.

And much more.

In addition, you’ll also receive a FREE sales letter template. This was created by a top-notch sales letter copywriter especially for design businesses. It’s not quite “fill in the blanks”, but it’s close!

About your Audio-Class Program Leader

Hi. My name is Michael Huggins. You may know me through my coaching, seminars, and articles featured in publications like Creative Business. I’m the publisher of this website. And I also own a very successful design firm: Mindwalk Marketing & Design.

I’ve used sales letters, in a variety of ways, to build my business over the years. I truly believe it is one of the most effective marketing techniques for graphic designers available. I encourage you to learn more.

Get YOUR sales letter program up and running. Your business will greatly benefit from it!

Now let’s review what this audio-class includes:

• The 60 minute audio-class recording (Led by Michael Huggins, publisher of ForGraphicDesignersOnly.com.) that you can play back anytime on your computer, iPod, or MP3 player.

• The word-for-word transcript of the teleclass — which you can use as a handy reference guide.

• A sales letter template and sales letter sample written by a top-ranked copywriting expert (something I use to pay copywriters $hundreds of dollars for when I first started my firm!)

• A Q&A reference guide of popular questions designers commonly ask.

All this for only $49.

Best Regards,

Michael Huggins, RGD
For Graphic Designers Only