Podcasts
FGDO Podcast 201 - Invest IN Your Design Business For Higher Profitability
by Michael Huggins, RGDThis week…
were going to talk about investing in your design business… and making it extremely profitable…
I want to start this podcast by asking two simple questions: What investments did you make in your business in last year? And were they profitable?
No matter what your 2007 looked like – good, bad or indifferent, you want your 2008 year to be even better.
So what will it take improve over last year?
Some solid investments in your business!
You will improve on the performance of your business when you invest your time, money and efforts by working ON your business. Not just in it. Let me show you how…
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FGDO Podcast 105 - How Designers Can Control Content to Increase the Value of Their Work
by Michael Huggins, RGDThis week…
Were going to continue our discussion of adding value to your design services so you can justify, charge and retain the highest fees possible in your business.
It’s not as difficult as you may think. I’ll show you how in this podcast.
We’re going to do something a little different this podcast. We’re going to have an interview with my very good friend Steve Slaunwhite.
Steve is a top-ranked copywriter in our industry. He is the author of many books and specialty publications, he is a much sought-after public speaker, and a coach to copywriters. Steve is going to share how you, as a design entrepreneur, can add value to your business by controlling the content of your work.
This podcast has a free transcript available Click ‘read the article’ below.
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FGDO Podcast 104 - How To Get Higher Fees For Your Design Services
by Michael Huggins, RGDWhat’s one of the quickest and easiest ways to charge more money for your creative services?
The answer to that question (believe it or not) is an easy one – differentiate your services from other designers and design firms. How? By adding more value and a greater advantage to your design services than your competitors are currently offering.
One way you can do this is by sharing and leveraging the information you ALREADY KNOW to your prospects and clients – in writing!
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FGDO Podcast 103 - 3 Easy Steps to a Profitable Design Business
by Michael Huggins, RGDWhether you run an established design business or you’re just thinking of starting one – marketing is crucial to your business success.
And if you think creating a brochure and website will end all your marketing woes – think again. Your marketing has to have a little more planning and thought put to it if you are going to create a viable and secure business.
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FGDO Podcast 101 - 6 ways to Win More Work for Your Design Business
by Michael Huggins, RGDHave you ever been in a competitive situation with other designers or design firms where you needed to pre-sell your services (and your approach) in order to be awarded the project? It’s called a proposal.
And on average, 90% of the design work you’ll go after will require a detailed quotation or proposal.
Even from current clients.
That’s why it’s so important to create a proposal that is as persuasive as possible.
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FGDO Podcast 102 - Dealing with Price Objections in Your Design Business
by Michael Huggins, RGDWhat do you do when your client complains that your price is too high? Drop your price? Do you forget about doing the project all together?
There is another option. This episode offers 6 great price-retaining tools to use when your client complains about your price.
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