Podcasts
6 Steps to improving your internet marketing
by Michael Huggins, RGDIn this episode we are going to discuss your internet marketing. And I want to start by asking the question… Is your website working? And if it is – how well is it working? Or is it broken? Many designers have broken websites and they don’t even know it.
In order to know if your website is working you need to ask yourself the question: “what is it exactly that I want my website to do for me?” If your answer is “I want it to get me clients” Then let me ask the question again… “Is your website working or is it broken?”
Lets look at 6 ways to get it “working” for you…
This article has a podcast! Click here to listen![ read the article ]
FGDO Podcast 206 - How to Move from Commodity to Highly Valued in Your Business
by Michael Huggins, RGDWe’re going to talk about the reality of commoditization in your Design Business. What it is and what you can do about it using a very practical and effective strategy.
Simply said, I want to discuss commoditization in terms of the impact is has on the design entrepreneur. And that is… when it reduces your services to a common, everyday, product in the mind of your prospect and client. And therefore causes the client to buy design and communication services based on price alone.
When this happens on a consistent basis in your company it means that you stand to make a lot less for your services tomorrow than you did yesterday.
This article has a podcast! Click here to listen![ read the article ]
FGDO Podcast 205 - A 7 Step Process to More Clients.
by Michael Huggins, RGDThis week…
were going to talk about a marketing tool that can not only boost sales, but is also a means of increasing your fees and developing better quality clients. And the great thing about it is that it works without you spending large amounts of time or money on it.
Let me tell you what that is…
This article has a podcast! Click here to listen![ read the article ]
If you enjoy these podcasts you might consider subscribing to our RSS Feed, so you'll always stay up-to-date.
Thanks for listening!
[ What is RSS? Read this article. ]
FGDO Podcast 204 - 4 Keys to Building a Vibrant Design Business. With Special Guest - Kit Hinrichs of Pentagram.
by Michael Huggins, RGDIn this podcast I want to talk about some key roles I’ve identified in my own business that I think are critical if you are going to create a successful and highly profitable business for yourself. These roles go beyond designing and incorporate 5 very important mindsets into your business.
I’ll be focusing on 4 of the 5 roles in this podcast and will discuss them in more detail.
To help me do that, I’ve asked a very special guest to today’s podcast. He is a very successful and very recognizable icon within the design industry. And he’s here to help me unpack these roles.
His name is Kit Hinrichs of Pentagram.
Kit is a modern day legend in our design industry; with over 30 years of experience. His own perspective on these 4 roles is very insightful.
Enjoy…
This article has a podcast! Click here to listen![ read the article ]
FGDO Podcast 203 - 4 Deadly Mindsets to avoid in your Design Business.
by Michael Huggins, RGDSuccess in any design business has to do with many factors – a lucrative marketplace, effective promotional tactics and high design standards. It’s also dependant on the ability to reach your target market, your salesmanship and the level of service you give your clients to name just a few.
But even if you have all these factors in your favor you could still be missing out on future business success. And the reason could be attributed to a very subtle viewpoint that you may hold about yourself. You see, I think that inside each one of us is two distinct personalities.
One is the personality of the Artist. This is the person who loves the design portion of what you do. The other is the the Entrepreneur. This is the one who got you into this mess in the first place!
Who you are when you run your business can either make or break your success. So let me ask you –
Are you an Artist? Or an Entrepreneur?
Lets find out…
[ read the article ]
FGDO Podcast 202 - How to Add Value to Your Design Services by Leveraging Custom Photography. With Special Guest Ron Elmy.
by Michael Huggins, RGDMany designers use photography in their work. But are they getting the biggest benefit they can from it? In this episode I interview a top-ranked North American photographer – Ron Elmy.
Ron’s been in the commercial photography business for over 30 years. And in this podcast he shares with us some of the benefits of using a custom photographer, how to find one, what we can charge for them. Plus, he tells you how you can make additional fees by using their services.
Plus he’ll not only let you know where to find a good photographer but also how to select the best one for your business.
This article has a podcast! Click here to listen![ read the article ]
< Previous Articles