Articles
6 ways to optimize your internet marketing
by Michael Huggins, RGDIs your internet marketing set up to help you get
the highest results possible? Find out what you can do to
improve the performance of your internet marketing…
When I was eight I used to rush home from school each day to watch the cartoon show the Jetsons.
I loved their future world and their silly jokes. But each time I
tried to watch the cartoon, my Mom would immediately ask the dreaded question – “Have you done your chores yet?” At which point I would groan, leave the TV and head upstairs to do my daily house duties.
I remember wishing my chores could be handled like Elroy Jetson’s – all he had to do was push a button and his automated world would do it for him. (but, he would still groan when his Mom told him to do it – just like I did).
I remember thinking each day I went to clean my room how great it would be to have that kind of automation in my life…
[ read the article ]
Close your "open loops" for greater profitability
by Michael Huggins, RGDGrowing your design business requires a unique mindset.
Business ‘growers’ are involved in projects and activities
that will create future opportunity. New business development
requires future-based thinking, decisive decision making and
taking action. But often this mindset creates more complexity
in the process.
In my business I call them ‘open loops’.
[ read the article ]
Now's the time to invest in some very profitable changes for your design business
by Michael Huggins, RGDFor any investor to be happy with their investments, they have to see progress. That means when they compare where they currently are NOW to where they started, they can see growth. Progress.
That’s the approach you should be taking when it comes to your design business. And the New Year is as good a time as any to do that…
[ read the article ]
6 Ways to get the most money out of your design projects
by Michael Huggins, RGD(Or – How to stop the money-sucking, time wasting vampires from sucking the profitability out of your work)
Have you ever been in the situation where a once profitable job turned into a money-sucking nightmare?
My guess is, if you’ve been in business for a while, you’ve had your fair share of these.
And if you haven’t – you’re either very good at keeping the monsters ‘at bay’ – or you haven’t been in the business long enough to experience it just yet.
But you will.
Staying profitable on each design project is the creative entrepreneur’s goal for each and every job.
[ read the article ]
How to Charge More Money for Your Graphic Design Services
by Michael Huggins, RGDWhat’s one of the quickest and easiest ways to charge more money for your creative services?
The answer to that question (believe it or not) is an easy one – differentiate your services from other designers and design firms. How? By adding more value and a greater advantage to your design services than your competitors are currently offering.
One way you can do this is by sharing and leveraging the information you ALREADY KNOW to your prospects and clients – in writing!
[ read the article ]
If you enjoy these articles you might consider subscribing to our RSS Feed, so you'll always stay up-to-date. You can also subscribe by Email
Thanks for reading!
[ What is RSS? Read this article. ]
6 Ways to Win More Work with Proposals and Quotes
by Michael Huggins, RGDHave you ever been in a competitive situation with other designers or design firms where you needed to pre-sell your services (and your approach) in order to be awarded the project?
What’s the secret to getting the edge over your competitor? I’ll tell you…
[ read the article ]
How to get a Higher Response from your Current Marketing Efforts
by Michael Huggins, RGDAre you getting the results from your mailings that you want?
Do you have a marketing machine that delivers you a CONSISTENT and PREDICTABLE response every time you use it?
Or is your marketing machine currently ‘broken’?
[ read the article ]
11 Steps to Better Networking for the Graphic Designer
by Michael Huggins, RGDWhat kind of emphasis do you put on networking in your business?
Networking is a very important part of almost any business and it’s no different in the design business. In fact, I have generated thousands of dollars of revenue for my business with this one strategy alone. It’s a powerful approach to build any business, and it’s one that can keep continuous work coming into your business year after year.
[ read the article ]
How to Ignite Higher Sales
by Michael Huggins, RGDHave you ever placed an ad or created a promo piece for your business hoping for great results (mainly for the phone to ring off the wall) only to find that you were hugely disappointed with the outcome?
Do you know why some marketing efforts are so successful while others aren’t worth the paper they are printed on?
[ read the article ]
Creating Systematic Marketing - How to create a system for finding and getting clients? (Part 2)
by Michael Huggins, RGDTo refresh your memory, in your last Marketing and Business Success Strategies I talked about creating a marketing system to get more clients.
To create the right system – you need to start with the right marketing mindsets.
The right money-making mindsets were:
[ read the article ]
< Previous Articles